Marketing Management (Record no. 38475)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01938nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780130497154 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0130497150 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Philip Kotler |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Pearson Education, |
| Year of publication | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxix, [738] pages : |
| Other physical details | illustrations ; |
| 490 ## - SERIES STATEMENT | |
| Series statement | Prentice Hall marketing. |
| 500 ## - GENERAL NOTE | |
| General note | Index annexed |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Defining Marketing for the 21st Century. 2. Adapting Marketing to the New Economy. 3. Building Customer Satisfaction, Value, and Retention. 4. Winning Markets through Market-Oriented Strategic Planning. 5. Gathering Information and Measuring Market Demand. 6. Scanning the Marketing Environment. 7. Analyzing Consumer Markets and Buyer Behavior. 8. Analyzing Business Markets and Business Buying Behavior. 9. Dealing with the Competition. 10. Identifying Market Segments and Selecting Target Markets. 11. Positioning and Differentiating the Market Offering through the Product Life Cycle. 12. Developing New Market Offerings. 13. Designing Global Market Offerings. 14. Setting the Product and Branding Strategy. 15. Designing and Managing Services. 16. Developing Price Strategies and Programs. 17. Designing and Managing Value Networks and Marketing Channels. 18. Managing Retailing, Wholesaling, and Market Logistics. 19. Managing Integrated Marketing Communications. 20. Managing Advertising, Sales Promotion, Public Relations, and Direct Marketing. 21. Managing the Sales Force. 22. Managing the Total Marketing Effort. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | For MBA and undergraduate courses in Marketing Management. This marketing management textbook features up-to-date coverage and hundreds of new cases, as well as an overall emphasis on these four themes: Customer Relationship Management, Technology/Internet Revolution, Brand Building, and Global Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 15/03/2004 | Purchased | 775.00 | 658.8 KOT | 008622 | Reference Books |