Marketing research : within a changing information environment (Record no. 38482)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01393cam a2200253 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071151192 (international ed.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072467576 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072467630 (CDROM) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780072538397 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072538392 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | HAI |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Hair, Joseph F. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : within a changing information environment |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Edition, International ed.Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | McGraw-Hill/Irwin, |
| Year of publication | c2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiii, 720 p. : |
| Other physical details | illustrations ; |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| 500 ## - GENERAL NOTE | |
| General note | CD-ROM has title: SPSS student version 11.0 for Windows.<br/>"ISBN 0-07-246757-6 part of 0-07-253839-2"--Page 4 of cover. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 - Marketing Research Information and Technology.--<br/>Part 2 - Designing the Marketing Research Project.--<br/>Part 3 - Gathering and Collecting Accurate Data.--<br/>Part 4 - Data Preparation, Analysis and Reporting the Results.-- |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Providing students with the tools and skills necessary to solve business problems and exploit business opportunities, this book balances primary and secondary information and the techniques and methods that underpin these two types of data. It also discusses research tools, and the practice of customer-based management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bush, Robert P. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortinau, David J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 15/03/2004 | Purchased | 2897.40 | 658.83 HAI | 008631 | Reference Books |