How to develop successful new products. (Record no. 38496)

MARC details
000 -LEADER
fixed length control field 01838pam a2200205 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780844236629
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0844236624
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.575
Item number PAT
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Patrick, Jerry.
245 10 - TITLE STATEMENT
Title How to develop successful new products.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Lincolnwood, Ill. :
Name of publisher NTC Business Books ;
Place of publication Chicago :
Name of publisher American Marketing Association,
Year of publication c1997.
300 ## - PHYSICAL DESCRIPTION
Number of Pages viii, 214 p. :
Other physical details illustrations ;
500 ## - GENERAL NOTE
General note Including Index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Ch. 1. New Products: The Lifeblood of Successful Marketing Growth --<br/>Ch. 2. Why New Products Fail --<br/>Ch. 3. Debunking Reality --<br/>Ch. 4. How to Discover People's True Needs --<br/>Ch. 5. What's in It for Me? --<br/>Ch. 6. Linking Benefits to Needs --<br/>Making the Sale --<br/>Ch. 7. Building Value-Added Concepts for New Products --<br/>Ch. 8. Ideation --<br/>Ch. 9. Exploration and Expansion --<br/>Ch. 10. Other Types of Qualitative Research --<br/>Ch. 11. Business-to-Business Opportunities --<br/>Ch. 12. Developing Successful Products for a Global Community --<br/>Ch. 13. Putting It All Together: A Successful Case Study Using the Perception Expansion Theory.
520 ## - SUMMARY, ETC.
Summary, etc "New products are the lifeblood of every successful business. And they also are the greatest peril because the failure rate is so high. How do you capitalize on the former and avoid the latter? The answers are here - in How to Develop Successful New Products." "Loaded with practical examples and illustrations, including case histories that show how the leaders are so successful, How to Develop Successful New Products will give you the help you need to build your company one success after another by capitalizing on the skills needed to develop one hot idea after another."--Jacket.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term New products
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Product management.
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/description/mh041/96039370.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 16/03/2004 Purchased 4718.25 658.575 PAT 008647 Reference Books

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