How to develop successful new products. (Record no. 38496)
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000 -LEADER | |
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fixed length control field | 01838pam a2200205 a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780844236629 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0844236624 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.575 |
Item number | PAT |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Patrick, Jerry. |
245 10 - TITLE STATEMENT | |
Title | How to develop successful new products. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Lincolnwood, Ill. : |
Name of publisher | NTC Business Books ; |
Place of publication | Chicago : |
Name of publisher | American Marketing Association, |
Year of publication | c1997. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | viii, 214 p. : |
Other physical details | illustrations ; |
500 ## - GENERAL NOTE | |
General note | Including Index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Ch. 1. New Products: The Lifeblood of Successful Marketing Growth --<br/>Ch. 2. Why New Products Fail --<br/>Ch. 3. Debunking Reality --<br/>Ch. 4. How to Discover People's True Needs --<br/>Ch. 5. What's in It for Me? --<br/>Ch. 6. Linking Benefits to Needs --<br/>Making the Sale --<br/>Ch. 7. Building Value-Added Concepts for New Products --<br/>Ch. 8. Ideation --<br/>Ch. 9. Exploration and Expansion --<br/>Ch. 10. Other Types of Qualitative Research --<br/>Ch. 11. Business-to-Business Opportunities --<br/>Ch. 12. Developing Successful Products for a Global Community --<br/>Ch. 13. Putting It All Together: A Successful Case Study Using the Perception Expansion Theory. |
520 ## - SUMMARY, ETC. | |
Summary, etc | "New products are the lifeblood of every successful business. And they also are the greatest peril because the failure rate is so high. How do you capitalize on the former and avoid the latter? The answers are here - in How to Develop Successful New Products." "Loaded with practical examples and illustrations, including case histories that show how the leaders are so successful, How to Develop Successful New Products will give you the help you need to build your company one success after another by capitalizing on the skills needed to develop one hot idea after another."--Jacket. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | New products |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Product management. |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | http://www.loc.gov/catdir/description/mh041/96039370.html |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Reference Books |
Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
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Reference | Main Library | Main Library | Reference | 16/03/2004 | Purchased | 4718.25 | 658.575 PAT | 008647 | Reference Books |