International and Global Marketing: Concepts and Cases (Record no. 38505)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01145nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256218947 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256218943 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071158008 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071158006 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | MEL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Meloan, Taylor W. |
| 245 ## - TITLE STATEMENT | |
| Title | International and Global Marketing: Concepts and Cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston, Mass. : |
| Name of publisher | Irwin/McGraw Hill, |
| Year of publication | ©1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 439 pages : |
| Other physical details | illustrations ; |
| 490 ## - SERIES STATEMENT | |
| Series statement | Irwin/McGraw-Hill series in marketing. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. 1. Introduction --<br/>pt. 2. The environment of international and global marketing --<br/>pt. 3. International and global marketing strategies --<br/>pt. 4. International and global marketing operations --<br/>pt. 5. Ethical issues --<br/>pt. 6. Selected cases and decision simulation. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>This is a combination of 32 readings and ten cases. The book places emphasis on strategic marketing, covers promotional strategy and services marketing and case studies include such companies as Phillip Morris, Nike and the parker Pen Company |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 16/03/2004 | Purchased | 2237.40 | 658.848 MEL | 008656 | Reference Books |