Integrated Marketing Communications (CIM) (Record no. 38594)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00367nam a2200145 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780751711103 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0751711101 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CHA |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Marketing Communications (CIM) |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London: |
| Name of publisher | BPP Professional education, |
| Year of publication | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 322 pages. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 01/04/2004 | Purchased | 3291.75 | 658.8 CHA | 008787 | Reference Books |