Strategic Market Management (Record no. 38864)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00344nam a2200145 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9971513900 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | AAK |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Aaker, David A. |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic Market Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | John Wiley |
| Year of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 337 pages |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 20/02/2003 | Purchased | 655.00 | 658.8 AAK | 009265 | Lending Books |