Advertising and Integrated Brand Promotion (Record no. 38972)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00475nam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789812431219 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9812431217 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | OGU |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | O’ Guinn, Thomas C. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Integrated Brand Promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Vikas Publishing House |
| Year of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxix, 773 pages. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 07/03/2005 | Purchased | 1695.00 | 659.1 OGU | 009416 | Lending Books |