Key concepts in marketing (Record no. 38973)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00957nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781403915276 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 140391527X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SUT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Sutherland,Jonathan |
| 245 ## - TITLE STATEMENT | |
| Title | Key concepts in marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Basingstoke [u.a.] : |
| Name of publisher | Palgrave/Macmillan, |
| Year of publication | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 310 pages : |
| Other physical details | graph. Darst ; |
| 490 ## - SERIES STATEMENT | |
| Series statement | Palgrave key concepts. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contains over 600 Major Concepts, Terms, Theories and Theorists, Arranged Alphabetically. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- Dictionaries. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Canewell, Diane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 07/03/2005 | Purchased | 2398.00 | 658.8 SUT | 009417 | Reference Books |