Marketing Research: Text and Cases (Record no. 38997)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00447nam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788185386164 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8185386161 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | BOY |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Boyd, Harper W. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Research: Text and Cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | A.I.T.B.S., |
| Year of publication | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 816 pages. |
| 500 ## - GENERAL NOTE | |
| General note | Index annexed |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stasch, Stanley F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Westfall, Ralph |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 12/03/2005 | Purchased | 855.00 | 658.83 BOY | 009452 | Reference Books |
| Reference | Main Library | Main Library | Stacks | 15/03/2005 | Purchased | 855.00 | 658.83 BOY | 009484 | Lending Books |