International marketing : analysis and strategy (Record no. 39139)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01967nam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120312388 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8120312384 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780132724517 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0132724510 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Item number | ONK |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Onkvisit, Sak |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing : analysis and strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | Prentice-Hall of India, |
| Year of publication | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xviii, 750 pages : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | I. OVERVIEW OF WORLD BUSINESS. 1. Nature of International Marketing: Challenges and Opportunities. 2. Trade Theories and Economic Development. 3. Trade Distortions and Marketing Barriers. II. WORLD MARKET ENVIRONMENT. 4. Political Environment. 5. Legal Environment. 6. Culture. 7. Consumer Behavior in the International Context: Psychological and Social Dimensions. III. PLANNING FOR INTERNATIONAL MARKETING. 8. Marketing Research and Information System. 9. Market Analysis and Foreign Market Entry Strategies. IV. INTERNATIONAL MARKETING DECISIONS. 10. Product Strategies: Basic Decisions and Product Planning. 11. Product Strategies: Branding and Packaging Decisions. 12. Distribution Strategies: Channels of Distribution. 13. Distribution Strategies: Physical Distribution and Documentation. 14. Promotion Strategies: Personal Selling, Publicity, and Sales Promotion. 15. Promotion Strategies: Advertising. 16. Pricing Strategies: Basic Decisions. 17. Pricing Strategies: Terms of Sale and Payment. V. SPECIAL TOPICS: FINANCIAL ENVIRONMENT AND DECISIONS. 18. Sources of Financing and International Money Markets. 19. Currencies and Foreign Exchange. Subject Index. Name Index. Company and Trademark Index. Country Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>A comprehensive text with chapters on marketing barriers, financing foreign exchange, consumer behaviour, branding and packaging and physical distribution. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shaw, John J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 06/04/2005 | Purchased | 812.00 | 658.848 ONK | 009706 | Reference Books |