Essential guide to marketing planning (Record no. 39636)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01482nam a2200181Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273713234 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 027371323X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | WOO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Wood, Marian Burk |
| 245 ## - TITLE STATEMENT | |
| Title | Essential guide to marketing planning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow : |
| Name of publisher | Financial Times Prentice Hall, |
| Year of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 268 pages : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Ch. 1. Introduction to marketing planning --<br/>Ch. 2. Analysing the current situation --<br/>Ch. 3. Analysing customers and markets --<br/>Ch. 4. Planning segmentation, targeting and positioning --<br/>Ch. 5. Planning direction, objectives and strategy --<br/>Ch. 6. Planning for products and brands --<br/>Ch. 7. Planning for pricing --<br/>Ch. 8. Planning for channels and logistics --<br/>Ch. 9. Planning for integrated marketing communication --<br/>Ch. 10. Supporting the marketing mix --<br/>Ch. 11. Planning to measure performance --<br/>Ch. 12. Controlling marketing and implementation --<br/>App. Sample marketing plan : Lost Legends Luxury Chocolatier. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Essential Guide to Marketing Planning takes you step-by-step through the planning process. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, Marian Burk Wood's friendly, no-nonsense approach gives you exactly what you need to succeed. It offers you practical guidance in how to research, prepare and present a great marketing plan."--BOOK JACKET. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- Planning. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 28/11/2007 | Purchased | 3873.45 | 658.8 WOO | 010628 | Reference Books |