Marketing Communications: Engagements, Strategies and Practice (Record no. 39639)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00382nam a2200145Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273687726 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Item number | FIL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Fill, Chirs |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Communications: Engagements, Strategies and Practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Harlow: |
| Name of publisher | Pearson Education, |
| Year of publication | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxvii, 911 p. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 28/11/2007 | Purchased | 9721.45 | 658.82 FIL | 010631 | Reference Books |