Analysis and evaluation 2007-2008 (Record no. 39797)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01161nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780750685016 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750685018 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LOM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lomax, Wendy |
| 245 ## - TITLE STATEMENT | |
| Title | Analysis and evaluation 2007-2008 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford (UK) ; |
| -- | Burlington (MA) : |
| Name of publisher | Elsevier Butterworth-Heinemann, |
| Year of publication | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XI, 268 str. : |
| Other physical details | ilustration. ; |
| 490 ## - SERIES STATEMENT | |
| Series statement | Official CIM coursebook. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to analysis and evaluation; Evaluating performance: Marketing metrics; Brand Valuation; Auditing marketing activities; Evaluating performance: financial measures; Analysing the external environment; Ana.ysing hte internal Environment; Charcteristics of the global marketplace; Defining competitive advantage. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>Written for the Analysis and Evaluation module by the Senior Examiner, this book is endorsed by CIM and contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Chartered Institute of Marketing -- Examinations -- Study guides. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Raman, Adam |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 11/06/2008 | Purchased | 950.00 | 658.8 LOM | 011083 | Reference Books |
| Reference | Main Library | Main Library | Reference | 11/06/2008 | Purchased | 950.00 | 658.8 LOM | 011087 | Reference Books |