The essential online solution : the 5-step formula for small business success (Record no. 40048)
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000 -LEADER | |
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fixed length control field | 01548cam a22002534a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0471920533 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780471920533 (pbk.) |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.872 |
Item number | SEG |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Segel, Rick. |
245 14 - TITLE STATEMENT | |
Title | The essential online solution : the 5-step formula for small business success |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | Hoboken, N.J. : |
Name of publisher | Wiley, |
Year of publication | c2006. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | x, 277 p. ; |
500 ## - GENERAL NOTE | |
General note | Includes index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | 1. Introduction --<br/>2. Online business solutions --<br/>3. Why do people buy online? --<br/>4. The big picture --<br/>5. Understanding Web sites --<br/>6. Our rules for killer sites --<br/>7. Building your Web site --<br/>8. The winners and losers --<br/>9. E-mail marketing or is it pinpoint marketing? --<br/>10. The blog --<br/>11. Podcasting --<br/>12. Web positioning --<br/>13. Pay per click : A.K.A. pay for performance --<br/>14. Advertising --<br/>15. Viral marketing --<br/>16. Going, going, gone --<br/>eBay and online auctions --<br/>17. Sell for me --<br/>18. Bringing it all together. |
520 ## - SUMMARY, ETC. | |
Summary, etc | Straightforward and accessible, this one-of-a-kind guide outlines five essential steps that will allow you to harness the power of the online world and improve your company's bottom line. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Electronic commerce. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Small business |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Internet marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Callan-Bogia, Barbara. |
856 41 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | http://www.loc.gov/catdir/toc/ecip0613/2006013972.html |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0741/2006013972-d.html |
856 42 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0741/2006013972-b.html |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Reference Books |
Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
---|---|---|---|---|---|---|---|---|---|
Reference | Main Library | Main Library | Reference | 23/10/2009 | Donation | 238.05 | 658.872 SEG | 011610 | Reference Books |
Reference | Main Library | Main Library | Stacks | 23/10/2009 | Donation | 238.05 | 658.872 SEG | 011611 | Lending Books |