The essential online solution : the 5-step formula for small business success (Record no. 40048)

MARC details
000 -LEADER
fixed length control field 01548cam a22002534a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0471920533 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780471920533 (pbk.)
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number SEG
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Segel, Rick.
245 14 - TITLE STATEMENT
Title The essential online solution : the 5-step formula for small business success
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Hoboken, N.J. :
Name of publisher Wiley,
Year of publication c2006.
300 ## - PHYSICAL DESCRIPTION
Number of Pages x, 277 p. ;
500 ## - GENERAL NOTE
General note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1. Introduction --<br/>2. Online business solutions --<br/>3. Why do people buy online? --<br/>4. The big picture --<br/>5. Understanding Web sites --<br/>6. Our rules for killer sites --<br/>7. Building your Web site --<br/>8. The winners and losers --<br/>9. E-mail marketing or is it pinpoint marketing? --<br/>10. The blog --<br/>11. Podcasting --<br/>12. Web positioning --<br/>13. Pay per click : A.K.A. pay for performance --<br/>14. Advertising --<br/>15. Viral marketing --<br/>16. Going, going, gone --<br/>eBay and online auctions --<br/>17. Sell for me --<br/>18. Bringing it all together.
520 ## - SUMMARY, ETC.
Summary, etc Straightforward and accessible, this one-of-a-kind guide outlines five essential steps that will allow you to harness the power of the online world and improve your company's bottom line.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Electronic commerce.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Small business
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Internet marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Callan-Bogia, Barbara.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0613/2006013972.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0741/2006013972-d.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0741/2006013972-b.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 23/10/2009 Donation 238.05 658.872 SEG 011610 Reference Books
Reference Main Library Main Library Stacks 23/10/2009 Donation 238.05 658.872 SEG 011611 Lending Books

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