How to write successful fundraising letters : sample letters, style tips, useful hints, real-world examples (Record no. 40052)

MARC details
000 -LEADER
fixed length control field 03902nam a2200193 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780787956523
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 078795652X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.45
Item number WAR
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Warwick, Mal
245 ## - TITLE STATEMENT
Title How to write successful fundraising letters : sample letters, style tips, useful hints, real-world examples
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication San Francisco :
Name of publisher Jossey-Bass,
Year of publication ©2001.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xvi, 304 pages :
Other physical details illustrations ;
490 ## - SERIES STATEMENT
Series statement Jossey-Bass nonprofit and public management series.
500 ## - GENERAL NOTE
General note Includes index
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1: Motivating your audience --<br/>Why people respond to fundraising letters --<br/>How a fundraising letter is like a personal visit --<br/>What donors really think about fundraising letters --<br/>Characteristics of an effective fundraising letter --<br/>A leisurely tour through one successful appeal --<br/>Part 2: The letter writer's plan of action --<br/>What to do before you write any fundraising letter --<br/>Eight steps toward successful fundraising letters --<br/>The Cardinal rules of fundraising letters --<br/>You're writing for results--not for a Pulitzer Prize --<br/>Part 3: Customizing your appeal --<br/>Recruiting new donors: starting intimate conversations with strangers --<br/>Welcoming new donors: treating people like part of the family --<br/>Appealing for special gifts: bringing your case down to earth --<br/>Asking for year-end contributions: making the most of the holiday spirit --<br/>Soliciting high-dollar gifts: framing the case for major contributions --<br/>Going for bigger gifts: persuading donors to make an extra commitment --<br/>Seeking annual gifts: building long-term loyalty, one year at a time --<br/>Thanking your donors: friend-raising before fundraising --<br/>Part 4: The letter writer's toolbox --<br/>A. Sixty successful outer envelope teasers --<br/>B. Fifty-four strong leads for fundraising letters --<br/>C. Ninety ways to use the work "you" in a fundraising letter --<br/>D. Sixty-three ways to handle awkward copywriting transitions --<br/>E. Forty-one powerful ways to end a fundraising letter --<br/>F. Fifty-eight ways to start a P.S. in a fundraising letter --<br/>G. Fifteen ways how not to get results --<br/>H. Ten other books to help you write successful fundraising letters.
520 ## - SUMMARY, ETC.
Summary, etc <br/>Part 1: Motivating your audience -- Why people respond to fundraising letters -- How a fundraising letter is like a personal visit -- What donors really think about fundraising letters -- Characteristics of an effective fundraising letter -- A leisurely tour through one successful appeal -- Part 2: The letter writer's plan of action -- What to do before you write any fundraising letter -- Eight steps toward successful fundraising letters -- The Cardinal rules of fundraising letters -- You're writing for results--not for a Pulitzer Prize -- Part 3: Customizing your appeal -- Recruiting new donors: starting intimate conversations with strangers -- Welcoming new donors: treating people like part of the family -- Appealing for special gifts: bringing your case down to earth -- Asking for year-end contributions: making the most of the holiday spirit -- Soliciting high-dollar gifts: framing the case for major contributions -- Going for bigger gifts: persuading donors to make an extra commitment -- Seeking annual gifts: building long-term loyalty, one year at a time -- Thanking your donors: friend-raising before fundraising -- Part 4: The letter writer's toolbox -- A. Sixty successful outer envelope teasers -- B. Fifty-four strong leads for fundraising letters -- C. Ninety ways to use the work "you" in a fundraising letter -- D. Sixty-three ways to handle awkward copywriting transitions -- E. Forty-one powerful ways to end a fundraising letter -- F. Fifty-eight ways to start a P.S. in a fundraising letter -- G. Fifteen ways how not to get results -- H. Ten other books to help you write successful fundraising letters
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Direct-mail fund raising.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 27/10/2009 Donation 3444.25 658.45 WAR 011627 Reference Books

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