Entrepreneurial management (Record no. 40177)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01770nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070586161 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070586160 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.421 |
| Item number | CAL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Calvin, Robert J. |
| 245 ## - TITLE STATEMENT | |
| Title | Entrepreneurial management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | McGraw-Hill, |
| Year of publication | [2002], 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vii, 295 p. |
| 500 ## - GENERAL NOTE | |
| General note | Including Index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: The Proven Formula for Success --<br/>pt. 1. Finance and Control --<br/>Ch. 1. Writing a Business Plan or a Strategic Plan --<br/>Ch. 2. Proper Financing --<br/>Ch. 3. Financial Controls --<br/>pt. 2. Marketing and Sales --<br/>Ch. 4. Differentiation, Target Marketing, and Target Customers --<br/>Ch. 5. Cost-Efficient, Effective Sales Organization and Marketing Approach --<br/>Ch. 6. Inexpensively Creating a Demand for Products and Services --<br/>Ch. 7. Proper Pricing --<br/>pt. 3. Business Development --<br/>Ch. 8. Buying an Existing Business --<br/>Ch. 9. Developing and Introducing New Products and Services. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>"Entrepreneurial Management walks you through the myriad tactical and strategic issues that are essential to successfully starting a new business: Robert Calvin combines his decades of experience and real-world knowledge with analyses of today's newest business models to create a proven formula for success. From spotting the right opportunity and getting the right financing to differentiating your product or service, and from the development of proper pricing and targeting programs through strategies for reaching out to customers to create and sustain profitable relationships, a wide range of essential topics and concerns are covered."--Jacket. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | New business enterprises -- Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | New businesses - Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 08/01/2010 | Purchased | 585.00 | 658.421 CAL | 011877 | Reference Books |