Marketing management : a South Asian perspective (Record no. 40304)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01849nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131716830 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 813171683X |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : a South Asian perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Pearson Prentice Hall, |
| Year of publication | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xlvii, 128 pages |
| 500 ## - GENERAL NOTE | |
| General note | Index and Glossary annexed |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Understanding marketing management --<br/>Defining marketing for the 21st century --<br/>Developing marketing strategies and plans --<br/>pt. 2. Capturing marketing insights --<br/>Gathering information and scanning the environment --<br/>Conducting marketing research and forecasting demand --<br/>pt. 3. Connecting with customers --<br/>Creating customer value, satisfation, and loyalty --<br/>Analyzing consumer & business markets --<br/>Identifying market segments and targets --<br/>pt. 4. Building strong brands --<br/>Creating brand equity --<br/>Crafting the brand positioning --<br/>Dealing with competition --<br/>Shaping the market offerings --<br/>Setting product strategy --<br/>Designing and managing services --<br/>Developing pricing strategies and programs --<br/>pt. 6. Delivering value --<br/>Designing and managing integrated marketing --<br/>Managing retailing, wholesaling, and logistics --<br/>pt. 7. Communicating value --<br/>Designing and managing integrated marketing communications --<br/>Managing mass communications : advertising, sales promotions, events and experiences, and public relations --<br/>Managing, word of mouth, and personal selling --<br/>pt. 8. Creating successful long-term growth --<br/>Introducing new market offerings --<br/>Tapping into global markets --<br/>Managing a holistic marketing organization. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Koshy, Abraham |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jha, Mithileshwar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 10/05/2010 | Purchased | 6520.00 | 658.8 MAR | 012030 | Reference Books |