Global marketing management (Record no. 40424)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01460nam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780470505748 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0470505745 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotabe, Masaaki |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Jersey: |
| Name of publisher | John Wiley & sons, |
| Year of publication | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiii, 717 pages, [12] pages of plates : |
| Other physical details | illustrations, maps ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Globalization --<br/>Global economic environment --<br/>Financial environment --<br/>Cultural issues and buying behavior --<br/>Political and legal environment --<br/>Global marketing research --<br/>Global segmentation and positioning --<br/>Global marketing strategies --<br/>Global market entry modes --<br/>Global product development --<br/>Marketing products and services --<br/>Global pricing --<br/>Communicating with the world consumer --<br/>Sales management --<br/>Global logistics and distribution --<br/>Export and import management --<br/>Planning, organization, and control of global marketing operations --<br/>Marketing in emerging markets --<br/>Global marketing and the Internet. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>Offering more real-world application and experience, this book arms marketing managers with a true understanding of the concepts needed to achieve a global reach. The fifth edition presents comprehensive coverage of all the latest trends and hot topics in the field. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing -- Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Helsen, Kristiaan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 13/08/2010 | Purchased | 8970.00 | 658.8 KOT | 012176 | Reference Books |