The Medici effect : breakthrough insights at the intersection of ideas, concepts, and cultures (Record no. 40757)

MARC details
000 -LEADER
fixed length control field 02210nam a22002174a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781591391869
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1591391865
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4063
Item number JOH
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Johansson, Frans.
245 14 - TITLE STATEMENT
Title The Medici effect : breakthrough insights at the intersection of ideas, concepts, and cultures
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston, Mass. :
Name of publisher Harvard Business School Press,
Year of publication c2004.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiii, 207 p. :
500 ## - GENERAL NOTE
General note Includes Index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note The intersection: your best chance to innovate: monkeys and mind readers -- The rise of intersections: the sounds of Shakira and the emotions of Shrek -- Break down the barriers between fields: sea urchin lollipops and Darwin's finches -- How to make the barriers fall: Heathrow Tunnel and restaurants without food -- Randomly combine concepts: card games and sky rises -- How to find the combinations: meteorite crashes and code breakers -- Ignite an explosion of ideas: submarines and tubular bells -- How to capture the explosion: MacGyver and boiling potatoes -- Execute past your failures: violence and school curricula -- How to succeed in the face of failure: Palm Pilots and counterproductive carrots -- Break out of your network: ants and truck drivers -- How to leave the network behind: penguins and meditation -- Take risks and overcome fear: airplanes and serial entrepreneurs -- How to adopt a balanced view of risk: elephants and epidemics -- Step into the intersection and create the Medici effect.
520 ## - SUMMARY, ETC.
Summary, etc Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.<br/><br/>Frans Johanssons The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Technological innovations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Creative thinking.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/toc/ecip0415/2004003850.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1311/2004003850-d.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 09/03/2012 Donation 2548.30 658.4063 JOH 012625 Reference Books

© University of Vavuniya

------