Understanding digital marketing : marketing strategies for engaging the digital generation (Record no. 40789)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01392nam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749453893 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0749453893 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | RYA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ryan, Damian |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding digital marketing : marketing strategies for engaging the digital generation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London ; |
| -- | Philadelphia : |
| Name of publisher | Kogan Page, |
| Year of publication | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xii, 276 pages : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index and Glossary |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Going digital--the evolution of marketing --<br/>Strategic thinking --<br/>Your window to the digital world --<br/>The search for success --<br/>Website intelligence and return on investment --<br/>E-mail marketing --<br/>Social media and online consumer engagement --<br/>Online PR and reputation management --<br/>Affiliate marketing and strategic partnerships --<br/>Digital media creative --<br/>A lot to look forward to. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>"The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. It explains how to choose online marketing channels in order to get products and services to market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies."--Jacket. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jones, Calvin |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 20/03/2012 | Donation | 3398.80 | 658.872 RYA | 012662 | Reference Books |