Contemporary strategic marketing / (Record no. 41085)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00945cam a2200265 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0230507204 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780230507203 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780230332935 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | CON |
| 245 00 - TITLE STATEMENT | |
| Title | Contemporary strategic marketing / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Houndmills, Basingstoke, Hampshire ; |
| -- | New York : |
| Name of publisher | Palgrave Macmillan, |
| Year of publication | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiv, 462 p. : |
| Other physical details | ill. ; |
| 500 ## - GENERAL NOTE | |
| General note | Rev. ed. of: Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau. 2003. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brennan, Ross, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baines, Paul |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Earneau, Paul |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bos, Lynn |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0807/2007050105-b.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0807/2007050105-d.html |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy0807/2007050105-t.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 06/09/2012 | Purshased | 6478.20 | 658.8 CON | 013027 | Reference Books |