Strategic marketing planning (Record no. 41626)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01307nam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781856176170 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1856176177 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | GIL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Gilligan, Colin |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing planning |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxon: |
| Name of publisher | Routledge, |
| Year of publication | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 552 pages : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes Bibliography, index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Strategic marketing planning and the marketing plan --<br/>Marketing auditing and the analysis of capability --<br/>Segmental, productivity and ratio analysis --<br/>Market and environmental analysis --<br/>Approaches to customer analysis --<br/>Approaches to competitor analysis --<br/>Missions and objectives --<br/>Market segmentation, targeting and positioning --<br/>The formulation of strategy 1: analysing the product portfolio --<br/>The formulation of strategy 2: generic strategies and the significance of competitive advantage --<br/>The formulation of strategy 3: strategies for leaders, followers, challengers and nichers. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wilson, R M S |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 11/02/2014 | Donation | 1960.00 | 658.802 GIL | 013809 | Lending Books |