A dictionary of marketing / (Record no. 43620)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01453cam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780199590230 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0199590230 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8003 |
| Item number | DOY |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Doyle, Charles, |
| 245 12 - TITLE STATEMENT | |
| Title | A dictionary of marketing / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford ; |
| -- | New York : |
| Name of publisher | Oxford University Press, |
| Year of publication | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | x, 436 p. : |
| Other physical details | ill. ; |
| 490 0# - SERIES STATEMENT | |
| Series statement | Oxford paperback reference |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy1303/2011453033-b.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/enhancements/fy1303/2011453033-d.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Permanent Reference | 08/05/2015 | Purchased | 675.50 | 658.8003 DOY | 014826 | Permanent Reference |