Services marketing : (Record no. 43959)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00523cam a2200205 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780273756064 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | LOV |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lovelock, Christopher H. |
| 245 10 - TITLE STATEMENT | |
| Title | Services marketing : |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Boston : |
| Name of publisher | Prentice Hall, |
| Year of publication | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii, 648 p. : |
| Other physical details | ill., map ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index & Clossary |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Professions |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Service industries |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Customer services |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wirtz, Jochen. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 10/08/2016 | Purchased | 10955.00 | 658.8 LOV | 015218 | Reference Books |