Marketing research : a global outlook (Record no. 44170)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00381cam a2200145 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789351502487 (pbk. : alk. paper) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | KUM |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kumar, V., |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research : a global outlook |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Los Angeles : |
| Name of publisher | SAGE, |
| Year of publication | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvii, 517 pages ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 29/08/2017 | Purchased | 1116.00 | 658.83 KUM | 015438 | Reference Books |