E-commerce 2017 : business, technology, society (Record no. 44484)

MARC details
000 -LEADER
fixed length control field 00980nam a22002177a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1292211687
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781292211688
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number LAU
100 ## - MAIN ENTRY--AUTHOR NAME
Personal name Laudon, Kenneth C ;
245 ## - TITLE STATEMENT
Title E-commerce 2017 : business, technology, society
250 ## - EDITION STATEMENT
Edition statement 13th Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Harlow, Essex :
Name of publisher Pearson,
Year of publication [2018] ©2018.
300 ## - PHYSICAL DESCRIPTION
Number of Pages 909 p. :
Other physical details color illustrations ;
500 ## - GENERAL NOTE
General note Includes Index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1. INTRODUCTION TO E-COMMERCE 2. E-COMMERCE INFRASTRUCTURE 3. BUILDING AN E-COMMERCE PRESENCE 4. E-COMMERCE SECURITY AND PAYMENT SYSTEMS 5. E-COMMERCE BUSINESS STRATEGIES 6. E-COMMERCE MARKETING AND ADVERTISING 7. SOCIAL, MOBILE, AND LOCAL MARKETING 8. ETHICS, LAW, AND E-COMMERCE 9. ONLINE MEDIA 10. ONLINE COMMUNITIES 11. E-COMMERCE RETAILING AND SERVICES 12. B2B E-COMMERCE
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Electronic commerce.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Internet marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Information technology.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Traver, Carol Guercio ;
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 06/12/2018 Purchased 12500.00 658.872 LAU 015774 Reference Books

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