Applied conjoint analysis / (Record no. 44714)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02602nam a22002055i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9783540877523 (hard cover : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 3540877525 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Item number | RAO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rao, Vithala R . |
| Relator term | Author |
| 245 00 - TITLE STATEMENT | |
| Title | Applied conjoint analysis / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Heidelberg ; New York : |
| Name of publisher | Springer, |
| Year of publication | [2014] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 389 pages : |
| Other physical details | illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter1-Problem Setting --<br/>Chapter 2 Theory and Design of Conjoint Studies (Ratings Based Methods) --<br/>Chapter 3 Analysis and Utilization of Conjoint Data (Ratings Based Methods) --<br/>Chapter 4 Choice Based Conjoint Studies: Design and Analysis --<br/>Chapter 5 Methods for a Large Number of Attributes --<br/>Chapter 6 Applications for Products and Service Design and Product Line Decisions --<br/>Chapter 7 Applications for Product Positioning and Market Segmentation --<br/>Chapter 8 Applications for Pricing Decisions --<br/>Chapter 9 Applications to a Miscellany of Marketing Problems --<br/>Chapter 10 Recent Developments and Future Outlook. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Conjoint analysis (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BUSINESS & ECONOMICS -- Industrial Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BUSINESS & ECONOMICS -- Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 04/12/2019 | Purchased | 15921.05 | 658.8343 RAO | 015933 | Lending Books |