Managerial economics and business strategy / (Record no. 44733)

MARC details
000 -LEADER
fixed length control field 01548nam a2200229 i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781259251382
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 1259251381
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 331.714
Item number BAY
100 1# - MAIN ENTRY--AUTHOR NAME
Personal name Baye, Michael R.,
245 10 - TITLE STATEMENT
Title Managerial economics and business strategy /
250 ## - EDITION STATEMENT
Edition statement Ninth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York, NY :
Name of publisher McGraw-Hill Education,
Year of publication [2017]
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxvii, 548 pages :
Other physical details illustrations (some color) ;
490 ## - SERIES STATEMENT
Series statement McGraw-Hill series in economics.
500 ## - GENERAL NOTE
General note Includes index
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note The fundamentals of managerial economics --<br/>Market forces : demand and supply --<br/>Quantitative demand analysis --<br/>The theory of individual behavior --<br/>The production process and costs --<br/>The organization of the firm --<br/>The nature of industry --<br/>Managing in competitive, monopolistic, and monopolistically competitive markets --<br/>Basic oligopoly models --<br/>Game theory : inside oligopoly --<br/>Pricing strategies for firms with market power --<br/>The economics of information --<br/>Advanced topics in business strategy --<br/>A manager's guide to government in the marketplace --<br/>Case study.
520 ## - SUMMARY, ETC.
Summary, etc By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition, this book focuses on real-world examples and modern topics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Managerial economics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Strategic planning.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Prince, Jeff,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference Books
Holdings
Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Accession Number Koha item type
Reference Main Library Main Library Reference 06/12/2019 Purchased 16740.00 331.714 BAY 015952 Reference Books

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