Managerial economics and business strategy / (Record no. 44733)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 01548nam a2200229 i 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9781259251382 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 1259251381 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 331.714 |
Item number | BAY |
100 1# - MAIN ENTRY--AUTHOR NAME | |
Personal name | Baye, Michael R., |
245 10 - TITLE STATEMENT | |
Title | Managerial economics and business strategy / |
250 ## - EDITION STATEMENT | |
Edition statement | Ninth edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New York, NY : |
Name of publisher | McGraw-Hill Education, |
Year of publication | [2017] |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxvii, 548 pages : |
Other physical details | illustrations (some color) ; |
490 ## - SERIES STATEMENT | |
Series statement | McGraw-Hill series in economics. |
500 ## - GENERAL NOTE | |
General note | Includes index |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | The fundamentals of managerial economics --<br/>Market forces : demand and supply --<br/>Quantitative demand analysis --<br/>The theory of individual behavior --<br/>The production process and costs --<br/>The organization of the firm --<br/>The nature of industry --<br/>Managing in competitive, monopolistic, and monopolistically competitive markets --<br/>Basic oligopoly models --<br/>Game theory : inside oligopoly --<br/>Pricing strategies for firms with market power --<br/>The economics of information --<br/>Advanced topics in business strategy --<br/>A manager's guide to government in the marketplace --<br/>Case study. |
520 ## - SUMMARY, ETC. | |
Summary, etc | By teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition, this book focuses on real-world examples and modern topics. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Managerial economics. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Strategic planning. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Prince, Jeff, |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Reference Books |
Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
---|---|---|---|---|---|---|---|---|---|
Reference | Main Library | Main Library | Reference | 06/12/2019 | Purchased | 16740.00 | 331.714 BAY | 015952 | Reference Books |