Marketing communications (Record no. 44763)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01933nam a22002057i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781446259030 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 144625903X (paperback) |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | EGA |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Egan, John, |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | Sage Publications Ltd, |
| Year of publication | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 420 pages ; |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. Marketing Communications: Past and Present --<br/>Chapter 2. Marketing Communications Theory --<br/>Chapter 3. Buying Behaviour --<br/>Chapter 4. Image and Brand Management --<br/>Chapter 5. Marketing Communications Planning --<br/>Chapter 6. Understanding Marketing Research --<br/>Chapter 7. Campaign Tactics and Management --<br/>Chapter 8. Campaign Media and Media Planning --<br/>Chapter 9. Advertising --<br/>Chapter 10. Sales Promotion --<br/>Chapter 11. Public Relations --<br/>Chapter 12. Sponsorship and Product Placement --<br/>Chapter 13. Direct and Digital Marketing --<br/>Chapter 14. Personal Selling, Point-of-Sale and Supportive Communications --<br/>Chapter 15. Integrated Marketing Communications --<br/>Chapter 16. Internal Communications --<br/>Chapter 17. Marketing Channels and Business-to Business Communications --<br/>Chapter 18. Ethical Marketing and the Regulatory Environment --<br/>Chapter 19. The Communications Industry --<br/>Chapter 20. Global Marketing Communications --<br/>Chapter 21. The Changing Face of Marketing Communications Glossary. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. In addition to core topics, the book covers key issues such as ethical marketing and the changing face of communications. Global examples include HSBC, James Bond, the Arab Spring and One Direction and there's a companion website with lecturer and student materials. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication in marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 13/01/2020 | Purchased | 10700.00 | 658.8 EGA | 015982 | Reference Books |