This is marketing (Record no. 44776)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02153nam a2200181 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780241370148 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780525540830 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GOD |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Godin, Seth, |
| 245 10 - TITLE STATEMENT | |
| Title | This is marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | Portfolio/Penguin, an imprint of Penguin Random House LLC, |
| Year of publication | [2018] ©2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvi, 267 pages : |
| Other physical details | illustrations, charts ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Not mass, not spam, not shameful --<br/>The marketer learns to see --<br/>Marketing changes people through stories, connections, and experience --<br/>The smallest viable market --<br/>In search of "better" --<br/>Beyond commodities --<br/>The canvas of dreams and desires --<br/>More of the who: Seeking the smallest viable market --<br/>People like us do things like this --<br/>Trust and tension create forward motion --<br/>Status, dominance, and affiliation --<br/>A better business plan --<br/>Semiotics, symbols, and vernacular --<br/>Treat different people differently --<br/>Reaching the right people --<br/>Price is a story --<br/>Permission and remarkability in a virtuous cycle --<br/>Trust is as scarce as attention --<br/>The funnel --<br/>Organizing and leading a tribe --<br/>Some case studies using the method --<br/>Marketing works, and now it's your turn --<br/>Marketing to the most important person. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>"Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor. Learn how to identify the smallest viable audience. Build trust and permission with your market. Adopt the narratives your fans already use. Find the guts to create and release tension. And most of all, give people the tools and stories they can use to achieve their goals. It's time to stop lying, spamming, and feeling guilty about your work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. It's time to be seen by first learning how to see. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 27/01/2020 | Purchased | 2500.00 | 658.8 GOD | 015997 | Lending Books |