Strategic brand management / (Record no. 44840)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01288nam a22002897i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780198704201 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0198704208 (paperback) |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | ELL |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Elliott, Richard H., |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management / |
| Statement of responsibility, etc | Richard Rosenbaum-Elliott, Larry Percy, Simon Pervan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Oxford : |
| Name of publisher | Oxford University Press, |
| Year of publication | ©2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 334 pages : |
| Other physical details | color illustrations ; |
| 500 ## - GENERAL NOTE | |
| General note | Previous edition: 2011. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | SECTION I: THE SOCIOCULTURAL MEANINGS OF BRANDS; SECTION II: BRAND EQUITY AND BRAND BUILDING; SECTION III: MANAGING BRANDS |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This volume approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. It also integrates more traditional notions of the brand in terms of equity and positioning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Strategic planning. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand name products. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Product management. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Markenpolitik. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketingstrategie. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry, |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pervan, Simon, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 26/07/2021 | Purchase | 4800.00 | 658.827 ELL | 016063 | Reference Books |