Event marketing : how to successfully promote events, festivals, conventions, and expositions (Record no. 44920)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01347nam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788126557622 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.456 |
| Item number | PRE |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Preston, Chris, |
| 245 10 - TITLE STATEMENT | |
| Title | Event marketing : how to successfully promote events, festivals, conventions, and expositions |
| Statement of responsibility, etc | C. A. Preston. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | John Wiley & Sons, |
| Year of publication | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xix, 300 p. : |
| Other physical details | ill. ; |
| 490 0# - SERIES STATEMENT | |
| Series statement | Wiley event management series |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What is an event and what is event marketing? --<br/>The evolution of event marketing --<br/>The theory and practice of event marketing --<br/>Sponsorship and cause-related event marketing --<br/>E-event marketing --<br/>Entertainment and festival event marketing --<br/>Corporate event marketing --<br/>Association, convention, and exhibition event marketing --<br/>Social event marketing --<br/>Future forces and trends in event marketing --<br/>Event marketing case studies. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The new and fully up-to-date Second Edition of Event Marketing offers a complete set of tools, strategies, and best practices for designing every phase of a successful, integrated marketing campaign for any event-from small conferences and expositions to giant fairs and festivals. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Special events |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business and Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 24/02/2022 | Purchased | 1200.64 | 658.456 PRE | 016164 | Lending Books |