Marketing (Record no. 44921)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00517nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780198079446 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0198079443 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | BAI |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Baines, Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Asian Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Oxford University Press, |
| Year of publication | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxix, 697 pages |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing -- Handbooks, manuals, etc. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fill, Chris |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Page, Kelly |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Stacks | 24/02/2022 | Purchased | 2086.00 | 658.8 BAI | 016165 | Lending Books |