International marketing (Record no. 45145)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03505nam a22002895i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781506389226 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781506389219 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781526463128 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781526463104 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781526463111 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781526463135 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 |
| Item number | BAA |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Baack, Daniel W. |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing |
| Statement of responsibility, etc | Daniel W. Baack, Barbara Czarnecka, Donald Baack. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London : |
| Name of publisher | SAGE, |
| Year of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxix, 632 pages : |
| Other physical details | illustrations |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | <br/>List of tables, figures and maps<br/>About the authors<br/>Preface<br/>Acknowledgements<br/>Online resources<br/>PART I. ESSENTIALS OF INTERNATIONAL MARKETING. 1. Introduction to international marketing<br/>2. Culture in international marketing<br/>3. Global trade and integration<br/>4. Country selection and entry strategies<br/>5. International marketing planning, organizing, and control<br/>PART II. INTERNATIONAL MARKETS AND MARKET RESEARCH. 6. Markets and segmentation in an international context<br/>7. International positioning<br/>8. Market research in the international environment<br/>PART III. INTERNATIONAL PRODUCT MARKETING. 9. International product and brand marketing<br/>10. International product standardization and adaptation<br/>PART IV. INTERNATIONAL PRICING AND FINANCE. 11. International pricing<br/>12. International finance and pricing implications<br/>PART V. INTERNATIONAL PLACE OR DISTRIBUTION. 13. International marketing channel management<br/>14 International distribution: exporting and retailing<br/>PART VI. INTERNATIONAL PROMOTION. 15. Globally integrated marketing communications<br/>16. International sales promotions and public relations<br/>Notes<br/>bibliography<br/>Glossary<br/>Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture - culture, language, political/legal systems, economic systems, and technological differences - in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: more global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka; brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries; new coverage of digital advances and social media marketing; updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography; additional videos supplementing the comprehensive online resource package for students and lecturers. A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Business and Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Czarnecka, Barbara |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | Baack, Donald |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference Books |
| Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Main Library | Main Library | Reference | 18/08/2023 | Purchased | 20250.00 | 658.84 BAA | 016502 | Reference Books |