Yes!: 50 Secrets from the Science of Persuasion

By: Goldstein, Noah JContributor(s): Martin, Steve J | Cialdini, Robert BMaterial type: TextTextPublication details: London : Profile, 2007Description: vi, 250 pISBN: 9781846680168 ; 1846680166Subject(s): Persuasion (Psychology)DDC classification: 303.342
Contents:
How can you increase your persuasiveniess by inconveniencing your audience? -- What shifts the bangwagon effect into another gear? -- What common mistake causes messages to self-destruct? -- When persuasion might backfire, how do you avoid the "magnetic middle"?
Summary: We all want to be more persuasive, but most of us are unaware of the rigorous academic research that can help. 'Yes!' unravels the mysteries of human behaviour and helps us become more influential in the workplace - and beyond.
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Stacks 		Reference 303.342 GOL (Browse shelf(Opens below)) Available 012730
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How can you increase your persuasiveniess by inconveniencing your audience? --
What shifts the bangwagon effect into another gear? --
What common mistake causes messages to self-destruct? --
When persuasion might backfire, how do you avoid the "magnetic middle"?

We all want to be more persuasive, but most of us are unaware of the rigorous academic research that can help. 'Yes!' unravels the mysteries of human behaviour and helps us become more influential in the workplace - and beyond.

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