Managerial economics.

By: Dean, JoelMaterial type: TextTextPublication details: New Delhi, Prentice-Hall of India, 2002Edition: Indian reprintDescription: xiv, 621 p. diagrsISBN: 8120301161Subject(s): Managerial economics | BetriebswirtschaftslehreDDC classification: 331.714
Contents:
Profit -- Introduction -- Nature of Profits -- Profit Measurement -- Policies on Profit Maximization -- Profits for Control -- Competition -- Introduction -- Kinds of Competitive Situations -- Destructive Competition -- The Nature of Monopoly and Oligopoly -- Market Structure and Competitive Behavior -- The Monopoly Problem -- Measuring the Concentration of Economic Power -- Multiple Products -- Introduction -- Opportunities for Multiple Products -- Policy on Adding New Products -- Policy on Dropping Old Products -- Summary -- Demand Analysis -- Introduction -- Demand Theory -- Methods for Forecasting Demand -- Price Relations -- Income Relations -- Multiple Relations -- Demand for Automobiles -- Demand for Steel -- Cost -- Introduction -- Cost Concepts -- Cost and Rate of Output -- Cost and Size of Plant -- Costs of Multiple Products -- Cost and Profit Forecasting -- Advertising -- Introduction -- Contribution of Economic Theory -- Methods for Determining Total Advertising Budget -- Cyclical Fluctuations of Advertising -- Measuring the Economic Effects of Advertising -- Basic Price -- Introduction -- Pricing Products of Lasting Distinctiveness -- Pricing Products of Perishable Distinctiveness -- Pricing Standard Products When Competitors Are Few -- Cost-Plus Pricing -- Cyclical Pridng -- Product-Line Pricing -- Introduction -- General Considerations m Product-Line Pricing -- Specific Problems of Product-Line Pricing -- Price Differentials -- Introduction -- Distributor Discounts -- Quantity Discounts -- Cash Discounts -- Geographical Price Differentials -- Capital Budgeting -- Introduction -- Demand for Capital -- Supply of Capital -- Capital Rationing -- Classification of Capital Expenditures.
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Profit --
Introduction --
Nature of Profits --
Profit Measurement --
Policies on Profit Maximization --
Profits for Control --
Competition --
Introduction --
Kinds of Competitive Situations --
Destructive Competition --
The Nature of Monopoly and Oligopoly --
Market Structure and Competitive Behavior --
The Monopoly Problem --
Measuring the Concentration of Economic Power --
Multiple Products --
Introduction --
Opportunities for Multiple Products --
Policy on Adding New Products --
Policy on Dropping Old Products --
Summary --
Demand Analysis --
Introduction --
Demand Theory --
Methods for Forecasting Demand --
Price Relations --
Income Relations --
Multiple Relations --
Demand for Automobiles --
Demand for Steel --
Cost --
Introduction --
Cost Concepts --
Cost and Rate of Output --
Cost and Size of Plant --
Costs of Multiple Products --
Cost and Profit Forecasting --
Advertising --
Introduction --
Contribution of Economic Theory --
Methods for Determining Total Advertising Budget --
Cyclical Fluctuations of Advertising --
Measuring the Economic Effects of Advertising --
Basic Price --
Introduction --
Pricing Products of Lasting Distinctiveness --
Pricing Products of Perishable Distinctiveness --
Pricing Standard Products When Competitors Are Few --
Cost-Plus Pricing --
Cyclical Pridng --
Product-Line Pricing --
Introduction --
General Considerations m Product-Line Pricing --
Specific Problems of Product-Line Pricing --
Price Differentials --
Introduction --
Distributor Discounts --
Quantity Discounts --
Cash Discounts --
Geographical Price Differentials --
Capital Budgeting --
Introduction --
Demand for Capital --
Supply of Capital --
Capital Rationing --
Classification of Capital Expenditures.

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