The Essence of International BusinessMaterial type: TextPublication details: New Delhi : Prentice-Hall of India, 2003Description: x, 230 pISBN: 9788120309159 ; 8120309154 Subject(s): International economic relationsDDC classification: 338
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1. The growth of international business 2. The multinational corporation 3. The environment of international business 4. International business strategy 5. International marketing strategy 6. International technology strategy 7. International financial strategy 8. International operations strategy 9. International personnel strategy 10. International organization and control strategy 11. International subsidiary strategy 12. International acquisitions: strategy and management 13. International business in the future Index
Provides a broad but economical coverage of the key aspects of international business strategy, and includes reviews of the latest contributions in this field. The book aims to demystify buzz-words and jargon.