Marketing Management: Analysis, Planning, Implementation and Control

By: Philip KotlerMaterial type: TextTextPublication details: New Delhi: Prentice-Hall of India, 1991Edition: 7th editionDescription: xxvi, 756pISBN: 0876926847Subject(s): Marketing | Planning (Marketing )DDC classification: 658.8
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Reference 658.8 KOT (Browse shelf(Opens below)) Available 000089
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Includes index

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