Study guide : Business today

By: Rachman, David J…[et al]Material type: TextTextPublication details: New York : McGraw-Hill Pub. Co., ©1990Edition: 6th EditionDescription: xv, 327 pISBN: 0070513104; 9780070513105 Subject(s): Business | Management -- United States | Business -- Problems, exercises, etc | Management -- United States -- Problems, exercises, etc | Management | United StatesDDC classification: 650 Summary: This best-selling book presents a balanced view of businessthe strengths, weaknesses, successes, failures, problems, and challenges. Business Today is highly respected for its up-to-date, real-life examples, its in-depth coverage, and its lively, conversational writing style. Readers not only read about business but also experience it firsthand in every chapter through a variety of highly involving activities. Chapter topics cover conducting business in the global economy; starting and expanding a small business; managing a business, information systems, and production; managing employees; developing marketing strategies to satisfy customers; and managing accounting and financial resources. For individuals who want to pursue and obtain satisfying business careers.
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Reference 650 STU (Browse shelf(Opens below)) Available 003321
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This best-selling book presents a balanced view of businessthe strengths, weaknesses, successes, failures, problems, and challenges. Business Today is highly respected for its up-to-date, real-life examples, its in-depth coverage, and its lively, conversational writing style. Readers not only read about business but also experience it firsthand in every chapter through a variety of highly involving activities. Chapter topics cover conducting business in the global economy; starting and expanding a small business; managing a business, information systems, and production; managing employees; developing marketing strategies to satisfy customers; and managing accounting and financial resources. For individuals who want to pursue and obtain satisfying business careers.

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