Strategic management
Material type: TextSeries: McGraw-Hill series in managementPublication details: New York : McGraw-Hill, ©1993Description: xix, 924 pages : illustrationsISBN: 9780070165694; 0070165696 Subject(s): Strategic planningDDC classification: 658.4012Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Reference Books | Main Library Reference | Reference | 658.4012 DES (Browse shelf(Opens below)) | Available | 003946 |
Includes index
pt. 1. Strategic Analysis --
A Mandate for Strategic Management --
The External Environment: Identifying Opportunities and Threats --
Assessing the Internal Environment: Determining Strengths and Weaknesses --
pt. 2. Strategy Formulation --
Strategic Management at the Business Level: Managing for Competitive Advantage --
Strategic Management at the Functional Level: Managing for Customer Value --
Strategic Management at the Corporate Level: Diversification for Stockholder Value --
Strategic Management at the International Level: Managing for Global Success --
pt. 3. Strategy Implementation --
Translating Strategy into Action and Achieving Integration --
Strategy Implementation: The Role of Organizational Structure --
Implementing Strategy: Ensuring Strategic Control --
Leadership, Culture, and Ethics --
pt. 4. Case Analysis --
Analyzing Strategic Situations and Cases.
This work, complete with cases, features coverage of core concepts in strategic management. It offers fully integrated treatment of business ethics, small businesses and entrepreneurships, as well as full-chapter coverage of global strategic management. Theory and concepts are brought to life through numerous current examples drawn from a wide variety of organizations. The book's collection of 36 cases includes a mix of original author-written cases and additional classic and contemporary cases based on a variety of industries and organization types. Drawing on a broad range of academic research, it stresses strategic management as a set of skills and a way of thinking that must be developed by all managers.
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