Consumer Behavior: Concepts and Applications

By: Loundon, David LContributor(s): Della Bitta, Albert JMaterial type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, ©1993Edition: 4th edDescription: xxiii, 788 pages : illustrations (some color)ISBN: 9780070387676; 0070387672 Subject(s): Consumer behaviorDDC classification: 658.8342
Contents:
Part 1: Studying consumer behaviour; understanding consumer and market segments. Part 2: Environmental influences on consumer behavior; culture; subcultures; social class; social groups; family; personal influence and diffusion of innovations. Part 3: Individual determinants of consumer behaviour; personality and self-concept; motivation and involvement; information processing; learning and memory; attitudes; changing attitudes. Part 4: Consumer decision processes; problem recognition; search and evaluation; purchasing processes; postpurchase behavior. Part 5: Additional dimensions; researching and modelling consumer behaviour; consumerism; organisational buying behaviour.
Summary: Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making
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Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.8342 LOU (Browse shelf(Opens below)) Available 003980
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Includes index

Part 1: Studying consumer behaviour; understanding consumer and market segments. Part 2: Environmental influences on consumer behavior; culture; subcultures; social class; social groups; family; personal influence and diffusion of innovations. Part 3: Individual determinants of consumer behaviour; personality and self-concept; motivation and involvement; information processing; learning and memory; attitudes; changing attitudes. Part 4: Consumer decision processes; problem recognition; search and evaluation; purchasing processes; postpurchase behavior. Part 5: Additional dimensions; researching and modelling consumer behaviour; consumerism; organisational buying behaviour.

Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making

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