Managing for the future.

Included Index.

Part 1 Economics: the futures already around us; the poverty of economic theory; the transnational economy; from world trade to world investment; the lessons of the US export boom; low wages - no longer give competitive edge; Europe in the 1990's - strategies for survival; US-Japan trade needs a reality check; Japan's great postwar weapon; misinterpreting Japan and the Japanese; help Latin America and help ourselves; Mexico's ace in the hole - the Maquiladora. Part 2 People: the new productivity challenges; the mystique of the business leader; leadership - more doing than dash; people, work and the future of the city; the rise and fall of the blue-collar worker; on ending work rules and job descriptions; making managers of communist bureaucrats; China's nightmare - no jobs for the millions. Part 3 Management: tomorrow's managers - the major trends; how to manage the boss; what really ails the US auto industry; the new Japanese business strategies; manage by walking around-outside!; corporate culture - use it, don't lose it; permanent cost cutting - permanent policy; what the non-profits are teaching business; non-profit governance - lessons for success; company performance; five telltale tests; R & D - the best is business-driven; sell the mailroom - unbundling in the 90's; the 10 rules of effective research; the trend towards alliances for progress; a crisis of capitalism - who's in charge?; the emerging theory of manufacturing - afterword.

This wide-ranging, future-oriented book is sure to number among the most important and influential business books of the decade.

Drucker writes with penetrating insight about the critical issues facing managers in the 1990s: the world economic order; people at work; new trends in management and the governance of organizations.