Practical marketing planning
Material type: TextPublication details: Basingstoke : Macmillan business, 1997Description: ix, 278 p. : illustrationISBN: 9780333679081; 0333679083 Subject(s): Marketing -- PlanningDDC classification: 658.8Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Reference Books | Main Library Reference | Reference | 658.8 COO (Browse shelf(Opens below)) | Available | 004802 |
Browsing Main Library shelves, Shelving location: Reference, Collection: Reference Close shelf browser (Hides shelf browser)
658.8 CHR Marketing : an introductory text | 658.8 CIV சேவை சந்தைப்படுத்தல்: ஓர் அறிமுகம் | 658.8 CON Contemporary strategic marketing / | 658.8 COO Practical marketing planning | 658.8 CUR Marketing in practice, 2007-2008 | 658.8 CZI Marketing management / | 658.8 DAV Modern marketing management |
Includes index
Marketing, What's It All About? - Market Appraisal: The Internal Audit - Market Appraisal: The External Audit - Market Appraisal: Research - Market Appraisal: The Marketing Mix Matrix - Market Appraisal: SWOT Analysis - Marketing Planning: Establishing Objectives - Targeting - Pricing for the Market: Pricing Policy - Marketing Planning: Forecasting - Marketing Communication: Sending the Message - Sales Promotions - Marketing Service: Customer Care - Planning: Putting the Numbers Together
This workbook describes the principles and techniques of marketing. Part 1 discusses the principles and components of marketing, audits, research, targeting forecasting and communications. Part 2 provides a planning manual which guides the user through the production of a marketing plan
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