Marketing financial services

By: Meidan, ArthurMaterial type: TextTextPublication details: Basingstoke, Hampshire : Macmillan Business, 1996Description: xx, 324 p. : illustrationsISBN: 9780333550038 ; 033355003XSubject(s): Financial services industry -- Great Britain -- Marketing | Financial services industry -- Marketing | Great Britain | MarketingDDC classification: 658.15
Contents:
1. The roles of marketing in financial services -- 2. Customer behaviour and market segmentation -- 3. Marketing research -- 4. Product development -- 5. Marketing of credit cards -- 6. Pricing -- 7. Advertising and communications -- 8. Salesforce management -- 9. Branch location and distribution -- 10. Branch administration -- 11. Marketing planning, administration and control -- 12. Marketing strategies for financial services.
Summary: This text discusses the major problems and issues of marketing financial services. It presents marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.15 MEI (Browse shelf(Opens below)) Available 004804
Total holds: 0

Includes Index.

1. The roles of marketing in financial services --
2. Customer behaviour and market segmentation --
3. Marketing research --
4. Product development --
5. Marketing of credit cards --
6. Pricing --
7. Advertising and communications --
8. Salesforce management --
9. Branch location and distribution --
10. Branch administration --
11. Marketing planning, administration and control --
12. Marketing strategies for financial services.

This text discusses the major problems and issues of marketing financial services. It presents marketing of insurance products, building societies, credit cards, as well as banking services at national and international levels.

There are no comments on this title.

to post a comment.

© University of Vavuniya

---