Marketing : principles & perspectives

By: Bearden , William OContributor(s): LaForge, Raymond W | Ingram, Thomas NMaterial type: TextTextSeries: Irwin series in marketingPublication details: Chicago : Irwin, ©1995Description: xlviii, 631 pages : color illustrations, color mapISBN: 9780256113198; 025611319X Subject(s): MarketingDDC classification: 658.8
Contents:
Marketing in a dynamic environment -- Buying behavior -- Marketing research and market segmentation -- Product and service concepts and strategies -- Pricing concepts and strategies -- Marketing channels and logistics -- Integrated marketing communications -- appendix A. Applications of mathematical and financial tools in marketing decisions -- appendix B. Product marketing plan.
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Reference Books Reference Books Main Library
Reference
Reference 658.8 BEA (Browse shelf(Opens below)) Available 005055
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Includes index

Marketing in a dynamic environment --
Buying behavior --
Marketing research and market segmentation --
Product and service concepts and strategies --
Pricing concepts and strategies --
Marketing channels and logistics --
Integrated marketing communications --
appendix A. Applications of mathematical and financial tools in marketing decisions --
appendix B. Product marketing plan.

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