Marketing management.

By: Kotler, PhilipMaterial type: TextTextPublication details: New Delhi, Upper Saddle River, New Jersey : Prentice-Hall of India, ©2000Edition: 10th Edition, The Millennium EditionDescription: xxxii, 718, [32] p. : color illustrationsISBN: 9788120316096 ; 8120316096Subject(s): Marketing -- Management | Marketing | ManagementDDC classification: 658.8
Contents:
Understanding Marketing Management -- Marketing in the Twenty-First Century -- Marketing Tasks -- Marketing Concepts and Tools -- Company Orientations Toward the Marketplace -- How Business and Marketing Are Changing -- Building Customer Satisfaction, Value, and Retention -- Defining Customer Value and Satisfaction -- The Nature of High-Performance Businesses -- Delivering Customer Value and Satisfaction -- Attracting and Retaining Customers -- Customer Profitability: The Ultimate Test -- Implementing Total Quality Management -- Winning Markets: Market-Oriented Strategic Planning -- Corporate and Division Strategic Planning -- Business Strategic Planning -- The Marketing Process -- Product Planning: The Nature and Contents of a Marketing Plan -- Marketing Planning for the Twenty-First Century -- Analyzing Marketing Opportunities -- Gathering Information and Measuring Market Demand -- The Components of a Modern Marketing Information System -- Internal Records System -- Marketing Intelligence System -- Marketing Research System -- Marketing Decision Support System -- An Overview of Forecasting and Demand Measurement -- Scanning The Marketing Environment -- Analyzing Needs and Trends in the Macroenvironment -- Identifying and Responding to the Major Macroenvironment Forces -- Analyzing Consumer Markets and Buyer Behavior -- A Model of Consumer Behavior -- The Major Factors Influencing Buyer Behavior -- The Buying Decision Process -- The Stages of the Buying Decision Process -- Analyzing Business Markets and Business Buying Behavior.
Summary: This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century.
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Item type Current library Collection Call number Status Date due Barcode Item holds
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Reference Books Reference Books Main Library
Reference 		Reference 658.8 KOT (Browse shelf(Opens below)) Available 005536
Lending Books Lending Books Main Library
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Reference Books Reference Books Main Library
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Annexed Index.

Understanding Marketing Management --
Marketing in the Twenty-First Century --
Marketing Tasks --
Marketing Concepts and Tools --
Company Orientations Toward the Marketplace --
How Business and Marketing Are Changing --
Building Customer Satisfaction, Value, and Retention --
Defining Customer Value and Satisfaction --
The Nature of High-Performance Businesses --
Delivering Customer Value and Satisfaction --
Attracting and Retaining Customers --
Customer Profitability: The Ultimate Test --
Implementing Total Quality Management --
Winning Markets: Market-Oriented Strategic Planning --
Corporate and Division Strategic Planning --
Business Strategic Planning --
The Marketing Process --
Product Planning: The Nature and Contents of a Marketing Plan --
Marketing Planning for the Twenty-First Century --
Analyzing Marketing Opportunities --
Gathering Information and Measuring Market Demand --
The Components of a Modern Marketing Information System --
Internal Records System --
Marketing Intelligence System --
Marketing Research System --
Marketing Decision Support System --
An Overview of Forecasting and Demand Measurement --
Scanning The Marketing Environment --
Analyzing Needs and Trends in the Macroenvironment --
Identifying and Responding to the Major Macroenvironment Forces --
Analyzing Consumer Markets and Buyer Behavior --
A Model of Consumer Behavior --
The Major Factors Influencing Buyer Behavior --
The Buying Decision Process --
The Stages of the Buying Decision Process --
Analyzing Business Markets and Business Buying Behavior.

This text covering marketing management takes an analytical and management orientated approach. The tenth edition contains coverage of how the World Wide Web and e-commerce are altering the marketing landscape, and sections on marketing in the 21st century.

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