Strategic management of technology and innovation
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, ©2001Edition: 3rd edDescription: xiii, 990 pages : illustrationsISBN: 9780072312836 ; 0072312831 ; 9780071189330; 0071189335 Subject(s): Technological innovations -- ManagementDDC classification: 658.514 Summary:
"Now in its third edition, Burgelman, Maidique, and Wheelwright is the market leading text for the strategic management of technology and innovation. This book covers the latest research by using a combination of text, readings, and cases. In this new edition, the book retains its strong case foundation with selections from Harvard and Stanford but also has updated readings and chapters. Classic cases such as Intel have been kept, while newer cases such as Microsoft, Cisco Systems, and 3M have been added. There is also a strong set of readings from sources such as Harvard Business Review, California Management Review, and Sloan Management Review."--Jacket.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Lending Books
|
Main Library Stacks | Reference | 658.514 BUR (Browse shelf(Opens below)) | Available | 008648 | ||
Reference Books
|
Main Library Reference | Reference | 658.514 BUR (Browse shelf(Opens below)) | Available | 006455 |
Includes index
"Now in its third edition, Burgelman, Maidique, and Wheelwright is the market leading text for the strategic management of technology and innovation. This book covers the latest research by using a combination of text, readings, and cases. In this new edition, the book retains its strong case foundation with selections from Harvard and Stanford but also has updated readings and chapters. Classic cases such as Intel have been kept, while newer cases such as Microsoft, Cisco Systems, and 3M have been added. There is also a strong set of readings from sources such as Harvard Business Review, California Management Review, and Sloan Management Review."--Jacket.
There are no comments on this title.