Consumer Behavior and Marketing Strategy

By: Peter, J. PaulContributor(s): Olson, Jerry CMaterial type: TextTextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, ©1999Edition: 5th editonDescription: xxv, 545 pages : illustrations (some color)ISBN: 9780256261905; 0256261903 ; 9780071167031; 007116703X Subject(s): Consumer behavior | MarketingDDC classification: 658.8342
Contents:
A perspective on consumer behavior -- Affect and cognition and marketing strategy.
Summary: This text provides the information needed for consumer analysis that can be used for understanding markets and developing effective marketing strategies. It aims to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategy interact
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Reference 		Reference 658.8342 PET (Browse shelf(Opens below)) Available 006492
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Index annexed

A perspective on consumer behavior --
Affect and cognition and marketing strategy.


This text provides the information needed for consumer analysis that can be used for understanding markets and developing effective marketing strategies. It aims to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategy interact

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