Marketing, principles & perspectives

By: Bearden,William OContributor(s): Laforge, Raymond W | Ingram, Thomas NMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, ©2001Edition: 3rd edDescription: xxxvii, 596 pages : illustrations (some color)ISBN: 9780071180252 ; 0071180257Subject(s): MarketingDDC classification: 658.8
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 		Reference 658.8 BEA (Browse shelf(Opens below)) Available 006499
Lending Books Lending Books Main Library
Stacks 		Reference 658.8 BEA (Browse shelf(Opens below)) Available 006411
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Includes index

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