Marketing, principles & perspectives

By: Bearden,William OContributor(s): Laforge, Raymond W | Ingram, Thomas NMaterial type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, ©2001Edition: 3rd edDescription: xxxvii, 596 pages : illustrations (some color)ISBN: 9780071180252 ; 0071180257Subject(s): MarketingDDC classification: 658.8
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Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Books Reference Books Main Library
Reference 658.8 BEA (Browse shelf(Opens below)) Available 006499
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Reference 658.8 BEA (Browse shelf(Opens below)) Available 006411
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Includes index

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