International Marketing

By: Cateora, Philip RContributor(s): Graham, John LMaterial type: TextTextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, ©1999Edition: 10th editionDescription: xxv, 721 pages : illustrations (som color)ISBN: 9780256259827; 0256259828 ; 9780073661322; 0073661325 ; 9780071156738; 0071156739 Subject(s): Export marketingDDC classification: 658.848
Contents:
The scope and challenge of international marketing -- The dynamic environment of international trade -- Geography and history : the foundations of cultural understanding -- Cultural dynamics in assessing global markets -- Business customs in global marketing -- The political environment : a critical concern -- The international legal environment : playing by the rules -- Developing a global vision through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global marketing management : planning and organization -- Creating products for consumers in global markets -- Marketing industrial products and services -- International distribution systems -- Exporting and logistics : special issues for the small business -- The global advertising and promotion effort -- Personal selling and sales management -- Pricing for international markets -- Negotiating with international customers, partners, and regulators -- Supplementary material. An overview ; The cultural environment of global marketing ; Assessing global market opportunities ; Developing global marketing strategies.
Summary: " ... Coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field."--Publisher description.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Lending Books Lending Books Main Library
Stacks 		Reference 658.848 CAT (Browse shelf(Opens below)) Available 006501
Total holds: 0

Includes index

The scope and challenge of international marketing --
The dynamic environment of international trade --
Geography and history : the foundations of cultural understanding --
Cultural dynamics in assessing global markets --
Business customs in global marketing --
The political environment : a critical concern --
The international legal environment : playing by the rules --
Developing a global vision through marketing research --
Emerging markets --
Multinational market regions and market groups --
Global marketing management : planning and organization --
Creating products for consumers in global markets --
Marketing industrial products and services --
International distribution systems --
Exporting and logistics : special issues for the small business --
The global advertising and promotion effort --
Personal selling and sales management --
Pricing for international markets --
Negotiating with international customers, partners, and regulators --
Supplementary material. An overview ; The cultural environment of global marketing ; Assessing global market opportunities ; Developing global marketing strategies.


" ... Coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field."--Publisher description.

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